The iGaming industry is saturated with thousands of fully licensed and regulated online casinos, so choosing which one(s) to sign up to can often prove challenging, especially for those who have never played at an online casino before.
In a market as crowded as this one is in 2024, online casino operators of newly launched sites must find innovative marketing strategies to make them stand out. Their aim is not only to entice new customers but also to keep them playing regularly.
Here are five unique selling points (USPs) and cunning techniques online casino operators often use to try and stay one step ahead of their rivals.
5 ways new casinos stand out from the crowd
To the untrained eye and players who’ve never signed up to an online casino, it may seem that they all offer the same thing. While that is true to a certain extent, each online casino is completely different from the next in many ways.
The more online casinos you sign up to and play regularly at, the more subtle differences you will start to notice about the websites, their services, products, features, mobile apps, and more, and you will find that no two online casinos are the same.
Some online casinos are part of major brands controlled by globally renowned operators and have been well-established for over twenty years. Sites like this make it much harder for new online casinos to get a foothold in the iGaming industry.
Therefore, the operators of these new online casinos have to come up with clever marketing strategies and campaigns to give themselves the best chance at succeeding. It’s not cheap to open and maintain an online casino, and so failure is not an option.
Here are five ways new online casinos stand out from competitors:
- More games for players to choose from
- Exclusive games that can’t be found anywhere else
- A more intuitive, user-friendly, stylish, and modern website design
- Bigger bonuses with realistic wagering requirements
- Accept more payment methods
Let’s now take a closer look at what this means for players.
More games for players to choose from
Today’s best new slots sites available in Canada tend to have far more games than many of the older online casinos. For example, some of the much older casinos that have been around for 10 to 20 years or more still only have games from one to three software providers and have just 500 to 1,000 games for players to choose from.
The newer Canadian online casinos have much bigger libraries and more variety. Today’s hottest new sites often have anywhere from 2,000 to 4,000 or more games from 10 to 60 or more individual online casino software providers and game development studios.
Players are constantly looking for new games to play, which is why they like signing up to new sites like this for the sheer volume of games they have.
Exclusive games that can’t be found anywhere else
New sites also usually have a handful of games that cannot be found at any other online casino, which is great for players who are looking for unique games that no other site has.
Many of these ‘exclusive’ games may only be available on that site for just one week up to two months before they go out for general release, but others may always be available exclusively on that site. Having games that no other casino has is a great way to attract new players.
A more intuitive, user-friendly, stylish, and modern website design
Some of the older online casinos are rather basic to look at, poorly designed, and much harder to navigate compared to some of today’s hottest new casinos.
Having a stylish, sophisticated, intuitive, and user-friendly website that’s easy to navigate is another effective marketing strategy new casino operators use to stand out from their competitors.
Bigger bonuses with realistic wagering requirements
You can also generally find exciting new bonuses with relatively low wagering requirements at many of today’s most popular new casinos. The operators of these sites have found new ways to reward players and keep them playing at the same site without having to find somewhere else to play.
They also usually have lucrative loyalty rewards programs that look after players who regularly sign in to play games in the real money mode.
Accept more payment methods
The other way new online casino operators stand out from the crowd is by accepting a much broader range of tried and tested Canadian online payment options, which makes depositing and withdrawing much easier, smoother, quicker, and far more convenient.
Some of the older casinos today still only accept a handful of payment methods, which some players don’t like using and would rather search elsewhere for a site that accepts their preferred online payment solution instead of being forced to use a certain payment method.
Final thoughts
Online casino operators who are unwilling to adapt or even try to understand what players want from an online casino in 2024 will quickly fall behind their competitors.
The iGaming industry, especially the online casino industry, is highly competitive, and operators must always look for innovative ways to attract and retain new players.
