Design Comes Back to Hamilton: The Laundry Design Works


Hamilton, ON- In today’s digital age, most businesses must produce quality content and have a clear brand image that differentiates their business from many others. This can be challenging for many business owners who know their product or service but must convey it to their audience.

Laundry Design Works, a full-service design studio, helps businesses communicate with their customers and differentiate from the crowd.

Onside Media sat down with Erin McCluskey and Paul McGrath from Laundry Design Works, a team of designers who have used their sense of style and creativity to help serve businesses since 2015.

About Laundry Design Works :

We had an exciting journey, and I think it had to be the perfect set of circumstances. We all previously worked together at another company in Toronto that had to license apparel brands in Canada. So we spent a lot of time researching fashion and retail and falling in love with hospitality.

When the company was going through a transition, Paul, myself, and our two other partners decided it was the right time to start a new venture. When we started, we had our eyes on Hamilton because, during this time, the city was going through a renaissance and second coming of age. So we set up shop with a retail front, which was terrific because design shouldn’t necessarily be on the second floor where people can’t come in. People could see us working from the street, so we had drop-ins and people coming in and asking what we do. This launched our business into the community.

Tell us About Your Services:

We do quite a bit for businesses, including brand strategy and development, logo design, typography, color palettes, graphic design, photography, videography, website design, customer touchpoints, and interior design. Also, we have a unique field in apparel design, such as high-end outerwear.

What Makes You Unique:

One is we are pretty loud. We can be as quiet as brands need us to be, but we aren’t afraid of patterns, color, thinking outside the box, or posing unique ideas to clients.
We also put our marketing spend back into travel for the entire agency. We typically go to London, LA, and one more city every year. We will go for a week to places that make sense for our client base. We will see the current trends and bring that back to our clients to make suggestions.

Business Goals:

We are invested in another company and taking our love for hospitality up a notch and opening various hotel rooms in various cities. They aren’t traditional hotels; they are a bit more bright and vibrant and in secondary cities where there aren’t a lot of cool places to stay. Areas like Hamilton, London, and Waterloo. These rooms are called the Laundry Rooms, and they are designed in such a way that you can stay for two days to two months. They are designed for corporate travel, and the brand will launch in the summer.

Challenges Business Faces:

Covid has been challenging, especially because we focus on hospitality. We tried to support our clients as much as possible by donating our time and services because we wanted to help as much as we could since we needed them. Getting the brand to grow has also been a challenge. Knowing when to grow and feel confident to grow and which direction to develop in.

The Laundry Design Works: 29 Augusta St, Hamilton, ON L8N 1P6

Por Vida Mezcal & Mexican restaurant in Bronte. Laundry Design Works completed brand strategy, menus, signage, and interior design.

The Laundry Design Works team: Gary Kuiper, Amanda Toth, Matt Plant, Erin McCluskey, Kim Werdekker, and Paul McGrath.

A promotional magazine creates for The Alchemist Social House, opening in Uptown Waterloo in Spring 2022.

Refreshed branding and packaging for Bliss Dough, an edible cookie dough company that’s quickly growing in Southern Ontario.

Environmental design for John C. Munro Hamilton International Airport. Using only paint and vinyl, Laundry Design Works used existing furniture to create an uplifting atmosphere in which to spend a few hours before takeoff.

Kathryn Intini
Kathryn Intini

Author: Kathryn Intini, Content Writer, St.Catharines, Canada. Kathryn is a fourth-year Business Communications student at Brock University. With an interest in big data analytics and a commitment to lifelong learning, she hopes to work in technical sales. She has been recognized for selling over $1 million in products at her summer sales job and her commitment to Autism Speaks Canada. If you have any stories or comments, kindly email: –


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