Y7 Studio: Announces The Launch Of ‘We Are A Tribe Called Sweat


NEW YORK,¬†March 19, 2019¬†/PRNewswire/ —¬†Y7¬†Studio, the sweat drippin’, beat bumpin’, candlelit yoga studio and lifestyle brand, announces the launch of “We Are A Tribe Called Sweat,” the new¬†Y7¬†anthem and first brand campaign with the release of a video, directed by J Williams.

Y7 Studio Logo
Y7 Studio Logo

As¬†Y7¬†continues its rapid expansion across¬†New York¬†and¬†Los Angeles, with plans for new locations in¬†Chicago¬†later this year, this anthemic message is a declaration of the¬†Y7¬†brand ethos, bringing to life its mission to make yoga inclusive and accessible for all. Developed in-house, the anthem takes you deeper behind the phrase “A Tribe Called Sweat,” which is notoriously displayed on the studio walls in all¬†Y7¬†locations. It depicts the ideals and culture of the¬†Y7community and acts to inspire and motivate clients both on and off the mat.

The 90-second video features real brand loyalists of¬†Y7¬†– instructors, employees and clients who authentically make up the community. Viewers are immersed into the world of¬†Y7¬†– “Sweating That Sh*t Out” in a dark, candlelit, infrared-heated studio together as “One Family Formed By Sweat.”

Director J Williams’ background includes working with independent and mainstream artists like Wyclef Jean, Lil Yachty and¬†Bridget Kelly, whose music video “Act Like That” gained popularity across MTV, VH1 and Fuse. As music and¬†Y7¬†are inextricably linked, the video is set against a¬†Y7-style hip hop track, exclusively composed by producer¬†Safa Gaw, while lines from the brand anthem are voiced over.

Y7¬†is not just a brand or a studio; it’s an inclusive culture and community where people can feel a sense of belonging and pride. As we continue to expand, it is integral to bring our core values and mission to life in a big way for our clients,” explains¬†Sarah Larson Levey,¬†Y7¬†Studio Founder and CEO. “The¬†Y7¬†brand anthem is raw and real; expressing who we are as a company beyond just the in-studio experience.”

We Are A Tribe Called Sweat¬ģ¬†Landing Page
We Are A Tribe Called Sweat¬ģ¬†Video
We Are A Tribe Called Sweat¬ģ¬†Campaign Artwork

About Y7 Studio:
Established in 2013,¬†Y7¬†Studio is sweat drippin’, beat bumpin’, candlelit yoga. The studios are heated using state-of-the-art infrared technology, which helps create a detoxifying sweat that stimulates blood circulation and increases flexibility. In this music-driven practice, you will flow along to the hottest beats ranging from A Tribe Called Quest to Cardi B. Classes are held in a dark, candlelit room with no mirrors to encourage clients to turn their focus inward and more deeply explore their individual practice. Leave feeling strong and centered. With 12 studios across¬†New York¬†and¬†Los Angeles, a cult retail line, comprehensive teacher training programs and Vibe Higher, a health and lifestyle coaching program,¬†Y7¬†is uniquely positioned as the premier yoga and lifestyle brand.

SOURCEY7 Studio New York


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