ImagiNation campaign raises first $2 million for parasport development in Canada


 Canadian Tire Jumpstart Charities and Pfizer Canada become first two lead campaign partners for Paralympic Foundation of Canada initiative
–¬†$2 million¬†now raised of¬†$6 million¬†goal for providing opportunities for all Canadians with disabilities to participate in sport and to help promising para-athletes reach the highest level
РSupport still needed to raise remaining $4 million

Canadian Tire Jumpstart Charities and Pfizer Canada were announced as the two lead campaign partners of the ImagiNation campaign on Thursday, contributing to the development of parasport in Canada. (CNW Group/Canadian Paralympic Committee (Sponsorships))

TORONTO, Jan. 25, 2018 /CNW/ РThe Paralympic Foundation of Canadais one-third of the way towards reaching its $6 million-dollar goal for the ImagiNation campaign thanks to generous $1 million and $500,000 gifts from new lead campaign partners Canadian Tire Jumpstart Charities and Pfizer Canada, respectively.

A historic fundraising campaign, ImagiNation is aimed at providing an opportunity for all Canadians with a disability to choose sport and to become athletes. By raising $6 million over four years, the ImagiNation campaign will also leverage a Government of Canada matching commitment of $4 millionto total an unprecedented $10 million investment in Canadian athletes with a disability.

Canadian Tire Jumpstart Charities and Pfizer Canada have come on board as the first two lead campaign partners, adding to their longstanding commitments to the Paralympic movement. Thanks to a $1 million gift from Canadian Tire Jumpstart Charities through their Play Finds a Way movement, a $500,000 contribution from Pfizer Canada, and an additional half a million dollars from other organizations and individuals, the ImagiNation campaign is off to a strong start. However, further support from corporations and individuals will be needed to raise the remaining $4 millionby 2021 to have the greatest impact on the Canadian parasport community.

The funds raised will be directed towards two areas: early athlete development and ensuring there are no barriers for people with disabilities to become athletes, and providing additional support for next-generation athletes with the potential to represent Canada on the global stage through coaching, training and competition opportunities, sport science and medicine, and improved equipment.

The Paralympic Foundation of Canada is the philanthropic arm of the Canadian Paralympic Committee, with a mandate of raising funds to support the programs of the CPC. For more information about the ImagiNation campaign, please visit

SOURCEPR NEWSWIRE, Canadian Paralympic Committee


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