Polestar Montreal Debuts Recycled Container Showroom


MONTREAL,¬†Dec. 13, 2021¬†/CNW/ —¬†Polestar cars today announced the opening of Polestar Montr√©al, which will operate out of a radical multi-story container showroom. By repurposing retired shipping containers in a clean and minimalistic¬†architectural manner, Polestar continues to debut innovative retail environments that strive to sustainably enhance the car buying experience.

Located in¬†Laval, just outside of Montr√©al, this new showroom features unique, avant-garde architecture with Polestar’s signature minimalist design aesthetic. The brand’s unique retail approach will continue to evolve, as seen with the debut of this architectural concept. Like other Polestar Spaces, Polestar Montr√©al will offer the same immersive consumer experience.

Polestar Electric Car in a Recycled Container which is a new car showroom
Polestar Montréal

Quebec¬†is a crucial province¬†for Polestar, especially since residents are particularly interested in electric mobility, and now is the right time to introduce the home of the brand in Montr√©al,” says¬†Hugues Bissonnette, Head of Polestar Canada. “With the recent introduction of the 2022 Polestar 2 variants in¬†Canada, our performance EV now qualifies for a provincial incentive of¬†$8,000¬†in¬†Quebec. The opening of Polestar Montr√©al marks the perfect time and place to continue to accelerate Polestar 2¬†sales¬†in¬†Canada.”

Polestar Montr√©al is¬†now¬†officially open to the public, located at 2350 Boulevard Chomedey,¬†Laval, making it the third storefront in Canada¬†–¬†in addition to Polestar Spaces in¬†Toronto¬†and¬†Vancouver.

“The implementation of this new Polestar showroom is a significant step toward brand awareness in a key Canadian region,” said¬†Anthony Taddeo, Dealer Principal, Automobiles Volta Laval, Inc. “The Qu√©becois are leaders in electric vehicle adoption, so by partnering with an innovative brand such as Polestar, we are able to provide residents and visitors a way to further explore electric mobility and automotive sustainability in an immersive environment.”

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Polestar Montr√©al is staffed by Polestar Specialists who are available to assist with the digital ordering process, answer questions, and coordinate test drives with the brand’s Polestar 2 dual-¬†and single motor variants. Customers can also schedule test drives at¬†Polestar.com/test-drive.

Polestar also offers home delivery and service programs for those living within 150 miles of a Polestar Space. For those living outside of that radius, a mobile service program is now available, in which a Polestar technician will travel to the owner’s location for software updates and minor repairs. Mobile service can be requested by contacting Polestar Support 24/7 via phone or at¬†polestar.com/contact.

Polestar is now able to cover 85 percent of the addressable electric vehicle market in Canada through its Spaces in Montréal, Toronto, and Vancouver. The brand will continue to expand its retail footprint across North America, with more than 35 showrooms planned to be open by the end of 2022.

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SOURCEPolestar Canada


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