TORONTO, May 22, 2020 /CNW/ – Toys R Us Canada in partnership with Autism Speaks Canada is excited to announce the launch of their first developmental play packs, designed to encourage specific skill sets in children with autism. The launch celebrates a 10-year partnership between Toys R Us and Autism Speaks Canada, who have raised over $10 million and have made a significant impact by improving access to programs and increasing understanding and acceptance of people with autism across Canada.
“Everyday challenges that affect the lives of individuals on the spectrum and their families vary and are only exacerbated by COVID-19. We are working hard and partnering with our friends at Toys R Us Canada to support the autism community during these times.” said Jill Farber, Executive Director for Autism Speaks Canada. “We are so grateful for our partners Toys R Us Canada for launching the discounted developmental play packs designed for kids with autism, their in-store campaigns, and sponsoring our walks. Toy R Us Canada plays a pivotal role in helping us improve access to important resources and services for families. We couldn’t ask for a better partner.”
Designed in collaboration with the Ontario Association for Behaviour Analysis (ONTABA), each pack focuses on these developmental skills: cognitive development, fine and gross motor skills, play and sensory, social and emotional development as well as speech and language development. 10% of sales from all Developmental Play Packs will be donated to Autism Speaks Canada.
“Toys R Us is thrilled to offer play packs that help with key developmental skills,” says Shelley MacDonald, Associate Vice President of Merchandising. “Every child deserves to have the opportunity to learn and develop through play.”
Developmental Play Packs are now available for purchase online at https://www.toysrus.ca/en/toysrus/Deals/Developmental-Play-Packs. To donate directly to Autism Speaks Canada and help enhance lives today and build a spectrum of solution for tomorrow for individuals with autism and their families visit www.autismspeaks.ca/donate.
