TORONTO, March 23, 2020 /CNW/ – Our world, like our business, has been rocked.
Everyone has been affected from our clients, suppliers and contributors to our community, family and friends
Like you, we have never seen this business landscape before so after a week of working through the logistics of this new reality, it is with great pride in the Rathnelly Group Media team’s efforts last week (and in the weeks to come) that I write to you today to let you know of the key changes to our media production plans moving forward.
At this moment, as Canada’s citizens responsibly stay home for the foreseeable future, we unfortunately now know that we cannot print one of our most popular issues of the year, the Bay Street Bull Spring 30×30 book. Nor are we likely to produce the annual celebration event that goes with it.
These are tough pills to swallow but we’re drawing on Winston Churchill’s famous quote, “It is no use saying ‘We are doing our best.’ You have got to succeed in doing what is necessary.”
And what is necessary right now is for us to keep on creating the knowledge- and advice-based Canadian media content we are known for, to shed light on the sports and business worlds that seem so dark at the moment and, most importantly, to give back.
On the production side, Bay Street Bull and GLORY will move forward with both the 30×30 and Women Who Win issues respectively, presented through an entirely digital format, bringing our most popular feature packages to light alongside our most timely media to date.
More importantly, we recognize the need to give back and lend a hand where we can. From now until June 1st, our plan is to ensure our digital platforms (baystbull.com, glory.media and their associated social platforms) are fully optimized to give back.
What this means is that for those brands and businesses that are still working to reach our audience, all paid campaigns will be discounted 50%, with 50% of all proceeds going directly to a local charity that will truly be tested at a time like this, the Adelaide Resource Centre for Women. Secondly, where advertising spots are not occupied by brand partners, both GLORY.media and Bay Street Bull will ensure local small businesses can populate those positions at no cost to help support those who still need to reach their customers but cannot afford to do so at this time.
Right now we’re trying to do our best and we appreciate your ongoing support for both our business and your community.
Stay tuned and stay safe.