TORONTO, May 28, 2020 /CNW/ – Schmidt’s is partnering with cheer all-star, Jerry Harris, to help encourage people interested in making the switch to natural deodorant. As part of the brand’s #GoSchmidts campaign, Schmidt’s and Jerry are hosting an exclusive experience, offering up the chance for five people to win a private video chat with the star, famed for his encouraging ‘mat talk.’ Schmidt’s is also sending five hundred lucky people one of Jerry’s favourite Schmidt’s deodorants to kickstart their switch to naturals.
“As an athlete, I am very particular about what I put in and on my body,” says Harris. “Wellness is super important to me so trying out natural deodorant just made sense. But, it HAD to actually work. While at home, I tried Schmidt’s for the first time and I legit smelled great even after my workouts. My entire family got in on making the switch after seeing how much I loved it, which was awesome. Schmidt’s Rose+Black Pepper is my favourite scent – it’s soft and spicy, and just smells good.”
For background, 86% of adults say they are interested in making the switch to natural deodorant, but more than half are concerned it won’t work.* As some people have been spending more time at home, there’s been a trend in conversation around making the switch.
“In recent weeks, we’ve been experiencing a surge of interest on social media and customer service channels around the natural deodorant transition, but many have questions about what they should expect when switching from a conventional deodorant to a natural deodorant,” says Ryu Yokoi, CEO of Schmidt’s. “When we saw the conversation, we challenged Jerry to join in and put the product to the ultimate test by adding it to his wellness routine. To date, over 4 million people have discovered the benefit of Schmidt’s natural deodorant – including Jerry – and there’s no better person to cheer people on as they make their switch to naturals.”
For a chance to win a private video chat with Jerry, filled with positivity, motivation and some ‘mat talk,’ and also receive one of his favourite Schmidt’s deodorants, fans can enter by commenting on his Instagram Post noting why they want to convert to Schmidt’s natural deodorant or have already made the switch to Schmidt’s. Participants must also be following Schmidt’s on Instagram and like the post to be eligible to win.
Five hundred entrants across North America will also be selected to win one of Jerry’s favourite Schmidt’s deodorants. Winners are chosen at random and will be announced on Schmidt’s Instagram page (@SchmidtsNaturals). Complete terms and conditions can be found within the post.
*Study conducted by Edelman Intelligence; 2019
