TOTA (Take One Take All) Fitness is a brand that is distinguished in the competitive sports wear market by its dedication to quality and innovation. This Niagara-based clothing company, owned by the ambitious entrepreneur Lisa Headley, has quickly become well-known in the Athleisure industry thanks to Lisa’s persistent commitment to her brand.
Lisa’s journey to founding TOTA Fitness began with a straightforward yet impactful question: “Why not create my own brand?” She has a degree in sports management and kinesiology. This question kindled something inside of her and set her off on a journey to excellence . Lisa did everything she could to produce the best workout clothing possible, from sourcing fabrics to testing out manufacturers.
Redefining workout apparel was the goal of TOTA Fitness, which was founded on October 1st, 2020. Following the introduction of its online platform in October 2021, the brand achieved a major breakthrough and significantly expanded its reach beyond its current geographic boundaries.
Although Lisa hopes to use domestic production in the future, she is now taking use of foreign production thanks to the connections she made while living aboard. TOTA Fitness has a diverse marketing approach even though it is a home-based business. The brand’s strong online presence is complemented by Lisa’s emphasis on in-person engagement. She recognizes the value of giving clients tactile experiences while demonstrating her dedication to their satisfaction.
Lisa’s keen sense of customer preferences is the key to TOTA Fitness’s success. Although cotton is still a popular material, Lisa understands that polyester performs better for gym wear. This realization has fuelled the creation of her highly sought-after items like swirl sets, 3-piece sets, and the Colleen corseted pants.
In a time when digital marketing rules, TOTA Fitness uses Facebook, Instagram, TikTok, and other social media sites to interact with a wide range of people of all ages. However, Lisa understands the importance of in-person events.
The pinnacle of TOTA Fitness’s many achievements, according to Lisa, was the brand’s first fashion show in 2022. This significant occasion validated Lisa’s unwavering commitment to her vision and presented the brand’s core values.
Lisa didn’t wavier in the face of the COVID-19 pandemic, using the opportunity to hone her marketing tactics and strengthen her relationship with her products. Her future goals go beyond just financial gain; she sees TOTA Fitness enhancing girls’ sports and giving back to the community—a clear indication of her conviction in social duty and advancement.
To borrow Lisa Headley’s phrase, “forward ever, backward never,” TOTA Fitness embodies the spirit of unrelenting innovation and unflinching commitment, changing the face of gym wear with every step forward.
For more information: Email- takeonetakeallfitness@gmail.com
Instagram- @Takeonetakeallfitness
Author: Kwina Patel is a fourth year business communication student at Brock University pursuing BA(Hons.). She is fond of travelling and learning new things, moreover, love for language and storytelling has always been her passion. If you would like to share stories please email: kp21of@brocku.ca
