Opening the restaurant during the pandemic
Boaz Rachamim had always dreamed of opening his own restaurant. With over 20 years of experience in the industry, he set out to make that dream a reality. With the support of his family and friends, he worked tirelessly to open the doors of his restaurant in July 2021, even during the tough time of the pandemic. “Opening during the pandemic was the best opportunity to get into the market as many restaurants closed their doors for good. Multiple existing restaurant locations became available, and landlords were more flexible on lease terms.”
Boaz understood that the pandemic brought additional challenges to the restaurant industry but saw it as an opportunity to innovate and adapt. In the first months of operation, the team adapted their menu and services to meet the market’s changing demands. With many people working from home, they focused on takeout and delivery options for their customers.
Opening a restaurant during such uncertain times was not an easy task, but Boaz and his team were determined to make it happen. Their hard work and dedication paid off, as Eisenbergs quickly became a popular spot for locals looking for unique and comforting food.
The inspiration behind the name Eisenbergs Sandwich Co.
When you walk into Eisenbergs, you’re not just entering a restaurant – you’re stepping into a part of the family legacy. Boaz wanted to pay homage to his heritage by naming his first restaurant after his grandparents’ last name, Eisenberg. “The Eisenberg surname is passed down from my mother’s side of the family,” says Boaz.
“My grandparents only had daughters, so they had no one to carry the family name.” Aside from the restaurant’s name, many meals on the menu are also named after family names or nicknames, a tribute to the owner’s closest relatives and friends.
Offering traditional and delicious menu options
Eisenbergs Sandwich Co. serves up a menu inspired by traditional family recipes that have been passed down for generations and offers a variety of delicious options for breakfast, lunch, and dinner.
The menu features delicious Jerusalem toasts, fresh bagels, salads, fruit smoothies, protein shakes, specialty coffee and cold beverages. Boaz and his team innovate with the menu by taking traditional recipes and adding their twists to create unique and authentic flavours.
Jerusalem Toasts, freshly baked and topped with za’atar spice and sesame seeds, is a unique and delicious creation that combines the crispy texture of a bun with the soft, fluffy interior of a bread slice.
The result is a one-of-a-kind toast, perfect for popular toppings such as Montreal smoked meat, spicy white albacore tuna, panko-crusted chicken schnitzel and the signature veggie called “Lucky 7”. Another must-try item on the menu are the bagels. These soft, chewy treats are made fresh daily and can be filled with various delicious ingredients such as cream cheese, smoked salmon, chopped egg or hummus and veggies.
In addition, Eisenbergs Sandwich Co. provides a wide range of services to cater to various events and occasions.
Expanding the business with a fully kosher second location
Eisenbergs Sandwich Co’s second location opened its doors in The Prosserman JCC, on Sheppard and Bathurst, on January 12th, 2023. The new spot is certified as a Kosher restaurant, offering a perfect option for observant Jewish customers who adhere to Kosher dietary laws. Boaz is thrilled about the prospect of expanding: “Eisenbergs has its next location set to open sometime in May 2023. It will be located in Vaughan, Ontario at another community centre called the Shwartz/Reisman Centre. “at the Shwartz/Reisman Centre, another community center located in Vaughan, Ontario.”
Boaz’s brother is taking over the first non-kosher location on Dufferin and Finch, which will carry the name Goldie’s Sandwiches – an honour to the grandmother Goldie who sadly passed away in the year 2021.
Eisenbergs Sandwich Co. strives to provide an authentic and memorable dining experience. With delicious warm food and friendly staff, you’ll feel at home with every bite. Whether you’re in the mood for one of their famous Jerusalem Toasts or a traditional bagel with cream cheese, Eisenbergs has something for everyone.
So next time you’re looking for a breakfast or lunch option, visit one of the two Eisenbergs locations and taste the tradition and family legacy in tasty and genuinely unique comfort food.
Author: Maria Rostecka, Content Specialist for The Onside Media, Canada. She is based in Toronto, Ontario. If you have any stories to share, please feel free to reach out: info@theonside.com
