Surveys Canadians About Their Holiday Shopping Habits in 2020


TORONTO,¬†Dec. 16, 2020¬†/PRNewswire/ —¬†The holidays are almost here, and this year more than ever before, Canadians will be turning to online shopping to ensure they get everything they need for the season. According to a recent survey by¬†, a J2 Global business within its¬†Ziff Davis¬†division, a third of Canadian shoppers (33%)¬†plan to spend over¬†$500¬†on gifts for loved ones this holiday season.

RetailMeNot, Inc. logo. (PRNewsFoto/RetailMeNot, Inc.)

While spending remains high, Canadians still want to make sure they are getting the best value for their money on gifts:¬†72% of shoppers said they will prioritize price/discounts¬†when shopping this year, and with the help of leading savings destination¬†, it couldn’t be easier to find great deals and coupons.

Supporting local businesses¬†is also top of mind for Canadians.¬†Forty-four percent of those surveyed listed it as a priority,¬†and¬†with the move to online shopping, it’s no surprise that¬†speed of delivery (44%)¬†is a key factor for shoppers wanting to make sure their gifts arrive on time.¬†, is the perfect spot to find great deals on all types of Canadian brands, such as¬†Roots¬†Canada,¬†Le Ch√Ęteau,¬†Hudson’s Bay,¬†Ardene,¬†David’s Tea¬†and more.

But what are Canadians putting in their shopping baskets? Clothing and accessories¬†remain a top priority, with¬†60%¬†planning on buying from this category. Meanwhile, Canadians are taking a cautious approach to what 2021 will bring, with only¬†7% planning on purchasing a future experience,¬†such as flights or spa days. Canadians’ spending is broken down as follows:

  • 53% clothing
  • 46% books/video games
  • 37% toys
  • 33% health and beauty products
  • 32% electronics
  • 23% home appliances
  • 7% future experiences

Last-minute shopping tips
RetailMeNot’s Shopping and Trends Expert,¬†Sara Skirboll, has¬†tips to make sure Canadians don’t go over budget this year:

  • Sometimes, last-minute is better:¬†Many retailers offer last-minute deals in the days leading up to Christmas, so if timing isn’t an issue, look out for deals closer to the day, especially on hot toys and electronics.
  • Buy online, pick up in-store or curbside:¬†If you have passed the holiday shipping deadline, take advantage of the many retailers who are offering buy online and pick up in-store or curbside to ensure you get everything you need in time for the holidays.
  • Research and price compare:¬†Scour the internet for what’s on your shopping list, as some retailers might offer it at a better price or have better offers.
  • Always use a promo code:¬†¬†is your go-to resource for finding the best deals on hot holiday gifts, from clothing and electronics to appliances, home decor, beauty and everything in between!¬†connects shoppers directly to¬†Canada’s¬†top retailers and the best discounts available in lots of categories, such as clothing, accessories, beauty, travel, home and restaurants. Visit their website to find out more. Happy shopping!

Cover Picture: Photo by Tamanna Rumee on Unsplash