FrontRunner Technologies Joins MaRS Discovery District


New residency elevates FrontRunner Technologies to the company of corporate giants Samsung, Airbnb, Johnson & Johnson and more.

TORONTO — March 28, 2019 — Frontrunner Technologies has been accepted to join the MaRS Discovery District in Toronto. One of the world’s largest urban innovation hubs, MaRS helps entrepreneurs launch and grow innovative companies that are building the future of Canada and beyond. It helps them through providing expert advice, market intelligence, and access to capital as well as to corporations, investors, mentors, university institutions and labs to test their concepts.

“MaRS embraces the journey of entrepreneurs, from education and incubation to validation and marketplace,” says Nathan Elliott, FrontRunner’s founder and CEO. “We are looking forward to the direction MaRS will help provide us in bringing our breakthrough ideas to worldwide market at scale. Being part of MaRS allows our team to surround ourselves with like-minded individuals and to meet with a diverse mix of tenants, including Facebook and PayPal to name only a few.”

FrontRunner, with its WindowFront™ Matrix, driven by proprietary apps and Firefly illumination technology which deploys vibrant digital content, initially launched two years ago to allow real estate owners to monetize their empty store fronts by allowing advertisers and agencies to place ad campaigns across individual or multiple windows through programmatic buys.

“We’re thrilled to welcome Frontrunner Technologies into the MaRS community and help them accelerate their growth and realize their full potential,” said Roy Kao, managing director of MaRS Fintech. “They’re a promising Canadian company, with groundbreaking technology and big plans, that has the ability to help the retail industry prosper, and we can’t wait to work with them.”

Saskatchewan-based Frontrunner also recently announced its expansion into retail. A member of the Digital Place Based Advertising Association (DPAA), FrontRunner is deploying campaigns in several stores and storefronts across the U.S. and Canada.

The company has agreements with a number of U.S. and Canadian major mall real estate owners. Its partners include Ayuda Media Systems, Admobilize and Loom.

MaRS Discovery District was founded in 2000 as a not-for-profit corporation. It supports over 1,200 ventures that created over 12,800 jobs in 2017. MaRS-supported ventures have cumulative revenues of over $3.16 billion since 2008 and have raised over $4.83 billion in capital.

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About FrontRunner Technologies:

FrontRunner was founded in Canada by CEO Nathan Elliott in 2016 to create a new standard of digital media delivery platforms for North American enterprises. Projecting the future of content delivery through its WindowFront™ Matrix, the company provides a Digital Out of Home (DOOH) content solution for national and international brands while empowering real estate owners to own, enable and operate the digital billboards of the world within existing space. The Matrix is driven by proprietary app and projection technology to deploy vibrant digital content in WindowFronts™ across the globe, populated with dynamic projection-mapped video and interactive content in real time.

SOURCEPunch Canada


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