truLOCAL donates $10,000 to Grants for Black Entrepreneurs


TORONTO, June 11, 2020 /CNW/ – Today,truLOCAL, a Canadian meat subscription company that delivers high quality meats produced on small farms directly to local consumers’ doors, announces the launch of a grant program dedicated to fueling tech innovation led by Black entrepreneurs in Canada. The company is also donating $5 from the sale of each of its popular Father’s Day Steak Boxes to the Black Health Alliance, a charity that works to improve the health and well-being of Canadian Black communities. 

Marc Lafleur, founder & CEO truLOCAL creates grants for Black business owners. truLOCAL is also raising funds for Black Health Alliance through the sale of the company’s popular Father’s Day Steak Boxes. (CNW Group/truLOCAL)

“I am proud to be a Black Founder and CEO. Entrepreneurship is something that is near and dear to my heart, and I’m fortunate enough that truLOCAL has given me a platform that I can use to help make a difference. I want our focus to be on making sure other Black founders have equal opportunity to make a positive impact on Black communities across our country.”

The truLOCAL Equal Opportunity Business Grant will begin taking applications June 12 to 26. Two applicants will be awarded with a $5,000 grant each on July 3. Applicants must send a video regarding how the monies will be used and impact their community. Lafleur, a Dragons’ Den alumni, will personally review applications and dedicate time to mentoring recipients.

truLOCAL is also aiming to raise thousands of dollars by donating $5 from the sale of each of its popular Father’s Day Steak Boxes, available for purchase until June 24 at To receive in time for Father’s Day, online orders must be placed by June 17.

In addition, truLOCAL has launched a resource page with information on how to support change for the BLM movement. The page will also showcase grant applicants in an effort to rally additional awareness and support for their ideas. 

About  truLOCAL 

truLOCAL was founded in 2016 by Marc Lafleur in Kitchener, Ontario with Dragons’ Den’s Michele Romanow as one of its leading investors. truLOCAL has since grown nationally and is pioneering the meat subscription box service in Canada while also catering to today’s consumers in search of quality proteins and traceability. It is a discerning protein lovers’ dream offering a comprehensive selection of products including beef, chicken, pork, turkey, lamb, and harder-to-find meats like buffalo, bison, boar, and selections of fish, and more. The company specializes in value-added proteins such as 100 per cent grass fed and grass-finished products. Proteins are cultivated on farms that raise animals humanely and raised without antibiotics. All packaging is 100 per cent recyclable.



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