Ontario lottery retailers get increased support for sales of this new game

TORONTO,¬†Jan. 4, 2021¬†/CNW/ –¬†Ontario Lottery and Gaming Corporation (OLG) is ringing in 2021 by bringing a great new game from THE PRICE IS RIGHT to a lottery retailer near you. The new¬†$5¬†INSTANT PLINKO¬†game combines traditional scratch play, with a chance to win cash prizes, an in-store win experience and, for top prize winners, the opportunity to drop a chip on a real PLINKO Board to win up to¬†$500,000.

With the introduction of the new game, OLG is also launching a unique initiative for its lottery retailers. Profits from the first three months of sales of INSTANT PLINKO (from January 4 to March 31, 2021) will be directed back to the stores that sell these tickets.

Plinko - logo (CNW Group/OLG Winners)
Plinko – logo (CNW Group/OLG Winners)

“This is OLG’s way of thanking the more than 5,300 retailer owners across the province for exceptional service to lottery customers in hundreds of local communities,” said OLG’s President and CEO,¬†Duncan Hannay. “OLG’s lottery retailers drive customer awareness and sales growth of new lottery games, which in turn benefits OLG, the Province, and all Ontarians. OLG is proud to support¬†Ontario¬†business, and with this initiative we are contributing to economic recovery in the communities served by our valued partners.”

$5¬†INSTANT PLINKO¬†is only available in¬†Ontario¬†and sales began today at OLG’s approximately 10,000 retail locations. Odds of winning any prize are 1 in 3.97. Odds of winning a PLINKO¬†top prize are 1 in 1,071,000. For more information on How to Play as well as full prize details and odds of winning, visit¬†OLG.ca.

OLG wants all players to have healthy play habits and positive player experiences. We work hard to prevent and mitigate problem gambling as we deliver our products and services. Our award-winning PlaySmart program is an essential part of OLG’s organizational culture. For facts, tools and advice on gambling visit¬†PlaySmart.ca.

PLINKO and THE PRICE IS RIGHT: ¬ģ/¬© FremantleMedia Netherlands BV.¬† 2021. All Rights Reserved.

OLG is a crown agency that develops world-class gaming entertainment for the Province of¬†Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in¬†Ontario. Since 1975, OLG has provided approximately¬†$55 billion¬†to the people and Province of¬†Ontario¬†to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.