MINISO Canada to Launch ‘Marvel x Miniso’ Exclusive Collaboration

Marvel x Miniso – Toys (CNW Group/Miniso Canada)

TORONTO, Aug. 26, 2019 /CNW/ – The lifestyle brand Miniso Canada is excited to launch Marvel x Miniso, an exclusive collaboration with Marvel Entertainment.

The Canadian outpost of the international brand will be introducing a wide range of Miniso products featuring superheroes from the Marvel cinematic universe, through the creation of a concept store located within the Miniso Vaughan Mills location – the first partnership of its kind in Canada. The product range, titled Marvel x Miniso, includes home, lifestyle and beauty products such as water bottles, pillows, stationery, and more – branded with Marvel favourites such as Iron Man, Captain America and Thor.

The public grand opening for the concept store is Saturday, August 31stfrom 11AM to 9PM featuring a ribbon cutting ceremony, ceremonial drum performance, Marvel-themed photobooth, and giveaways. The opening weekend will continue on Sunday, September 1st from 11AM to 7PM, and Monday, September 2nd from 10AM to 7PM. Each customer will receive a free gift with purchase over $25, while quantities last.

Miniso Canada is excited and honoured to be partnering with a brand as hugely successful and widely-recognized as Marvel, signifying a thrilling new chapter for the brand. After the launch of the Marvel collaboration at the Vaughan Mills location, there are plans in place to potentially introduce the concept store within Miniso Canada locations in Toronto, Vancouver and Montreal.



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