TORONTO, June 16, 2020 – Beefeater Blood Orange is bursting onto the gin scene, as the latest bold and refreshing expression from the world’s most awarded gin brand.
Inspired by the Orange Gin distilled in 1876 by Beefeater’s founder, James Burrough, and created to satisfy a growing Canadian thirst for flavoured gin, Beefeater Blood Orange has a bittersweet juicy flavour and a vibrant, striking colour, set to appeal to today’s gin drinker.
This brand new expression builds on Beefeater’s long history of experimentation, which saw founder James Burrough develop his first Orange Gin using oranges sourced from London’s iconic Covent Garden fruit market. Today, Beefeater Blood Orange is expertly made in London under the watchful eye of gin’s most experienced Master Distiller, Desmond Payne MBE — a pioneer of the modern gin industry.
The gin category in Canada is now worth $420 million, growing by 19.5 per cent value versus last year and within that, flavoured gin is experiencing a boom, growing more than 300 per cent value versus last year. Beefeater is putting itself at the forefront of flavoured gin with the highly successfully launch of Beefeater Pink Strawberry in 2019 and now with this zesty innovation.
“There is a significant opportunity for flavoured gin in Canada and Beefeater is well placed, as a loved and established gin brand, to satisfy the growing consumer need,” says Aoife O’Reilly, Brand Manager, Beefeater for Canada at Corby Spirit and Wine.
Beefeater Master Distiller Desmond Payne adds: “Like our founder James Burrough, who created his first Orange Gin to appeal to his contemporaries almost 150 years ago, we have created this zesty new gin for the cocktail and spritz drinkers of 2020, who will love its enticing citrus aromas, bold flavours and statement shade.”
Beefeater Blood Orange is designed to be enjoyed in a Blood Orange B&T, blending Beefeater Blood Orange with tonic or ginger ale or, if you are looking for a low-calorie mixer, try soda water and serving in a goblet over ice and a slice of blood orange. However, its versatile flavours and aromas also make it the perfect base for a broad range of cocktails and Beefeater invites mixologists and consumers alike to experiment with this delicious, juicy gin.
Beefeater Blood Orange is now available in Ontario in the LCBO, in BCLS in British Columbia, NSLC in Nova Scotia and in select retailers in Alberta. Beefeater Blood Orange will be rolling out to stores in Newfoundland and Labrador, Prince Edward Island and New Brunswick later this month.
- Taste: The bitter-sweet flavour of juicy blood orange gives way to classic gin aromas of juniper and angelica, developing into a long, rich finish.
- Aroma: Fresh citrus and tangy blood orange aroma.
- Appearance: Vibrant blood orange colour, that holds when mixed with tonic.
Beefeater Blood Orange is best served as Blood Orange B&T.
- Pour the gin over ice and top with tonic water or soda water. Add a slide of fresh blood orange and serve in a goblet.