Visa Canada + ATB Financial brings Visa Debit to more Canadians


The collaboration will result in greater choice for how Albertans shop and pay online and in-store

TORONTO, July 20, 2020 /CNW/ – Visa Canada and ATB Financial (ATB), the leading Alberta-based financial institution, today announced the launch of Visa Debit for ATB’s customers, expanding ATB’s business across the province. Utilizing Visa’s brand, scale and global acceptance footprint, ATB joins a growing list of financial institutions working with Visa to offer their customers a better way to pay, using Visa’s industry-leading debit capabilities.

ATB’s launch of Visa Debit will provide Albertans with a new way to pay online or internationally in-store at thousands of retailers, in more than 200 countries and territories around the world, using funds directly from their bank accounts.

“We are excited to work with ATB Financial to deliver more choice, flexibility and security to consumers through access to Visa’s leading debit capabilities,” said Stacey Madge, country manager and president, Visa Canada. “Customers of ATB can now have greater control over how they spend with Visa Debit, accepted by millions of merchants worldwide, with the continued assurances of the exceptional service they have come to expect from ATB.”

The new ATB debit card for consumers is now available across all branches and agencies.

“Collaborating with Visa means we can bring ATB Financial’s customers a new way to simplify their banking and shopping experience,” said Chris Turchansky, ATB’s Chief Experience Officer. “ATB is committed to delivering the Visa Debit payment option to Albertans, for online and international purchases with funds directly from their bank account, providing increased convenience, choice and accessibility.”

Purchases made with the ATB Visa Debit will be processed over Visa’s network, providing the protection of Visa’s multiple layers of security, helping to reduce risk through continuous fraud monitoring and Visa Secure technology. Cardholders can shop online with confidence with Visa Zero Liability where consumers do not pay for fraudulent transactionsi.

Visa Debit is accepted at more than 1.5 million online merchants in Canada – more than any other payments network – and at more than 55 million international retailers that accept Visa. With Visa Debit, you can enjoy the freedom of shopping online and paying for subscriptions and recurring bills, all directly from your bank account. You can also use Visa Debit as your preferred card-on-file on popular rideshare, online shopping, and food delivery apps.

SOURCEVisa Canada