CMA and nabs Canada Announce New Partnership


TORONTO,¬†Feb. 21, 2019¬†/CNW/ –¬†The¬†Canadian Marketing Association (CMA)¬†and¬†nabs¬†Canada¬†today announced a new partnership to increase awareness of, and support for, nabs¬†programs that assist professionals in the marketing and communications sector who face personal, career and family challenges.

CMA and nabs Canada partnership (CNW Group/Canadian Marketing Association)

“We are delighted to enter this partnership with nabs because of the scope and calibre of its programs, focusing on the health, well-being and development of all individuals in the media, marketing, production and communications industry in¬†Canada,” noted¬†John Wiltshire, president and CEO of the CMA. “The vast majority of the people nabs serves are connected to one of our members, and we are well aware of the profound impact of nabs’ assistance.”

“With more than 400 company members across the client, agency and marketing services sectors, the CMA represents the full spectrum of our charity’s constituents and provides a powerful platform to increase awareness and appreciation for how nabs helps our industry every day, respecting the confidentiality of people’s circumstances, and providing a customized circle of care to help support them,” said¬†Jay Bertram, executive director of nabs. “Working together, we can make an even more powerful impact on our changing industry.”

For over 35 years, nabs has been providing short-term financial assistance, professional workshops, private counselling and assistance programs to professionals in the broad marketing and communications sectors. Over the past year, nabs supported more than 3,000 individuals and their families. Programs and services are funded by the industry, for the industry, and available to individuals at no cost.

“nabs recognizes the calibre and strength of CMA educational offerings, compliance guides and other tools that provide marketers with the knowledge and professionalism to succeed in their careers,” Bertram noted. “This dovetails perfectly with nabs’ commitment to support individuals in their career paths.”

As part of the partnership, the CMA will offer one spot in its Chartered Marketer program, a two-year designation program valued at $8,000, to an individual identified by nabs. Other partnership elements include speaking and fundraising at various events to raise awareness about nabs, expanded presence at the annual CMA Awards, and partnering at business schools and colleges to ensure the people entering our industry are aware of all the services provided by both organizations.

“nabs is a critical and important resource that all our members can access and support,” noted CMA board chair and former national nabs board chair,¬†Aldo Cundari. “I have experienced first-hand how nabs supports individuals and their families in their greatest time of need. The industry needs nabs. As the leading marketing association in¬†Canada, the CMA is proud to partner with nabs.”

About the Canadian Marketing Association

The Canadian Marketing Association is the voice of the marketing profession in Canada. With over 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors. We provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. We act as the primary advocate for marketing with governments and regulators. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice and a series of guides to help marketers keep current and maintain high standards of professional conduct. Our members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies, and by providing significant employment opportunities for Canadians.

About nabs Canada

At nabs we put people first. Established in 1983, nabs is a national charity created to support the health, the well-being and the development of all individuals in the media, marketing, production, and communications industry. Over our 36-year history, nabs has assisted nearly 50,000 individuals and re-invested over¬†$8 million¬†in direct financial support. nabs programs and services are 100% funded through philanthropy thanks to the generous donations from individuals and corporations. Our goal is to be our industry’s charity of choice while being the voice and champion of our industry’s human capital. Our support-line is 1-888-355-5548.



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