5WPR Launches 5W University Training


NEW YORK, April 8, 2019 /PRNewswire/ — 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., is pleased to announce the rollout of the 5W University Training Program, designed to deliver new learnings, enhanced skills and provide personal development to all employees.

The 2019 program, which will occur between April 1 and December 31, will have a required amount of courses (half mandatory, half electives) based on employee level.

“The 5W University is a phenomenal way for our employees to grow, while remaining inspired by PR and all of its functions,” said 5W Founder and CEO Ronn Torossian. “It’s extremely important in today’s world, where all industries are changing so rapidly, to remain ahead of the curve professionally and intellectually.”

Ronn Torossian, CEO, 5WPR
Ronn Torossian, CEO, 5WPR

Course topics will include focuses on writing, crisis communications, HR, social media, digital strategies, and pitching. Additionally, 5W University will also provide extensions of the company’s Power Series, an internal program to foster the education and inspiration of employees by meeting with CEO and Founder Ronn Torossian.

“Our employees are empowered and engaged with what we have accomplished, and now we can show them what the future of 5W looks like,” said Torossian. “The ‘Power Series’ also provides the perfect platform to enhance 5W’s close knit atmosphere and spark inspiration and innovation.”

Several of the 5W University courses will be led by senior employees, which will provide employees the opportunity to not only learn about the subject but gain a greater understanding of how to become successful in PR.

“We are committed to ensuring our employees at all levels have every opportunity to grow as a professional, while developing a greater understanding of the industry,” said Dara Busch, Executive Vice President, Consumer Practice. “The courses not only provide a necessary foundation for personal and professional growth, but they effectively inspire and enhance every employee’s capabilities and perspectives.”

About 5W Public Relations: 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 150 professionals serving clients in B2C (Food & Beverage, Beauty & Fashion, Consumer Brands, Entertainment, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.


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