GENESIS appoints ENRIQUE LORENZANA as Head of Sales Europe


Seoul, April 23, 2020 – Genesis today announces the appointment of its new Head of Sales and Aftersales in Europe. Enrique Lorenzana has 25 years of experience in the European automotive industry and is a top executive sales manager and inspired luxury automotive professional. His appointment leverages his proven track record of building-up successful sales and after sales organisations and strong partner networks with luxury brands throughout Europe.


“Enriques vast industry experience and knowledge of leading luxury brands in Europe as well as his impressive record of consistent build-up of various successful sales organisations make him the ideal leader of the sales organisation of Genesis in Europe. His appointment shows that Genesis is strongly committed to Europe and its automotive luxury market“, says William Lee, Executive Vice President and Global Head of the Genesis Brand.

Lorenzana is a top-level industry expert with in-depth experiences in major core fields of sales management like organisation building, partner network management and brand management. He has worked for Aston Martin, Maserati, and Audi in different management positions in Europe. Lorenzana has earned a degree in law and a master´s degree in General Management. Most recently, he was Head of Sales Europe of Aston Martin. 

“I am fascinated by getting the once-in-a-lifetime chance to contribute to the build-up of a new powerful luxury brand in Europe. With the client in absolute focus, I am dedicating all my strength and experience to the creation of the best sales teams possible for Genesis cars, and accessories. The core of my work, however, is the creation of an enthused partner network with state-of-the-art digital as well as marketing and sales power. We are preparing the organisation to be in position to go forward at the given moment when we will enter the European market”, comments Lorenzana. 

Career Highlights – Enrique Lorenzana 

  • 2018 ~ 2019: Head of Sales Europe, Aston Martin
  • 2013 ~ 2017: General Manager Iberia, Maserati
  • 2011 ~ 2013: Head of Network Development Europe, Maserati

About Genesis
Genesis is a design-focused luxury brand that embodies the philosophy of Athletic Elegance. The Genesis product lineup consists of the flagship G90 luxury sedan, the G80 and G80 Sport midsize luxury sedans, and the G70 luxury sport sedan, which was named 2019 North American Car of the Year. In 2018, Genesis was the highest-ranked brand in the automotive industry awards for quality and owner satisfaction by respected, third-party experts, including Consumer Reports, J.D. Power and AutoPacific. For more information on Genesis and its new definition of luxury, please visit

SOURCEGenesis/Newspress UK


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