Toronto, ON- Onside Media sat down with Viviana, founder of The Renewable Box. At 23 years old, Viviana began her business creating boxes which include her favourite sustainable products. The products are backed by research, easy to implement into everyone’s daily routine, and Canadian.
A Bit of Background
After graduating post-secondary and moving out, Viviana found herself looking for eco-friendly items to use in her home. When trying to find which products to purchase to help sustainability, she was swamped by information overload on materials, effectiveness, and recommendations. She realized that being sustainable and finding easy to use products was quite inaccessible for individuals who may not have the time to do copious amounts of research on sustainability. After wishing she could just buy a box that included the best everyday basics and being unsuccessful in finding one, she decided to create her own.
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What’s Included in the Box
Centering the box around what she needed as a female in her twenties looking to help the planet, the box includes Viviana’s personal favorite items that have been tested and pre-researched. Viviana chooses items that she finds to be user friendly and used in every household, with alternatives to plastic wrap, toothbrushes, and laundry detergent. All of the items in the box are from other small Canadian businesses. 
Education and Sustainability
One of the challenges Viviana faces with her business is educating consumers on the benefits of sustainable products. Using social media, such as TikTok, she balances education with promotion to create brand awareness. However, even though sustainability has gained traction in recent years, there is still a newness to the industry. While consumers are aware of the prevalent issue regarding pollution and plastic waste, they still have many non-sustainable options that are typically more affordable. If you want to know more about this refer https://www.etsy.com/ca/market/christmas_gift_box
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How to be More Sustainable
Viviana wants to break down inaccessibility to sustainability by encouraging imperfect consistency. She explained that many individuals shy away from sustainability as they feel they must do it perfectly. She wants to encourage consumers to start with small steps. Viviana suggests that if consumers are able to afford purchasing sustainable products they consider doing so. For instance, she notes that while sustainable products are more expensive, with a green premium, her customers will have peace of mind knowing that the products they are using are sustainable, backed by research, are ethically produced, and are from Canadian small businesses.
“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” Anne Marie Bonneau.
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Kathryn Intini
Author: Kathryn Intini, Content Writer, St.Catharines, Canada. Kathryn is a fourth-year Business Communications student at Brock University. With an interest in big data analytics and a commitment to lifelong learning, she hopes to work in technical sales. She has been recognized for selling over $1 million in products at her summer sales job and her commitment to Autism Speaks Canada. If you have any stories or comments, kindly email: – kathrynintini.theonside@gmail.
