MISSISSAUGA, Ont. (December 2022) — Hisense has strengthened its position as a leading TV brand worldwide and has accelerated to be the world’s second-largest supplier of televisions in 2022.
According to data from the research market institute AVC Revo, sales of Hisense televisions between January and October 2022 reached 19.6 million units, an increase of 18 percent over the same period in 2021. This data positions Hisense second in the global market, a historical high in the brand’s history.
“2022 has been a year full of turbulence and volatility, but Hisense has continued the path of product innovation and has overcome global operational instabilities to achieve business growth,” says Puneet Jain, Senior Director and Head of Marketing, Public Relations and E-commerce with Hisense Canada.
“Globally, consumer demand in the TV sector has experienced slow down due to rising inflation and unstable economies. But our continued focus on product improvement with cutting-edge technology, supply chain improvement and strong business management is helping us thrive through a turbulent market this year.”
The AVC Revo report shows that global TV shipments have declined for eight consecutive months in 2022, and cumulative global shipments dropped 5.9 per cent in the first three-quarters of the year. But Hisense has seen consistent growth for eight consecutive months, with increases in TV sales volume and overseas shipments.
This can be credited to the value and quality offered by Hisense televisions, as well as investments in sports marketing — including the Hisense sponsorship of the FIFA World Cup 2022 Qatar — elevating its brand awareness and competitiveness in the global market.
Hisense also benefits from a strong supply chain that not only ensures a stable supply of products, but also prevents raw material prices from being affected by market fluctuations, helping Hisense keep production costs at the most appropriate level.
For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #LifeReimagined. Watch product reviews and support on YouTube.
